CPS Rolls Out Pink at Roy Hill for Breast Cancer Awareness
Posted at Junio 03, 2024Roy Hill’s introduction of pink mining equipment in support of breast cancer awareness has been brightening the industry for over 8 years, with supplier participation welcomed when delivering mining equipment and components to site. Now, CPS’ roller supply to all Roy Hill locations will feature pink flingers (end caps).
CPS has been supplying Yeloroll-HD to Roy Hill sites for market-leading low-rolling resistance and noise reduction. During a recent site visit to Roy Hill Port, the CPS team enquired about areas of improvement.
Site Support Manager, Peter Harrison, said asking customers for feedback is part of standard procedure for CPS. “It allows us to identify new innovations which will meet the needs of our customers, as well as ensure our customers are satisfied. Our aim is for all customers to remain customers.”
Amongst lots of positive feedback – great communication and customer service; punctual; high level of customer service” – CPS pushed for ways they could enhance the relationship. The suggestion came for CPS to supply their conveyor products in pink.
“While we couldn’t change the colour of the roller shell due to safeguarding brand identity (CPS are the pioneers for composite rollers and the yellow is our mark), there are other components of a roller which could be utilised.”
“We identified that colouring the flingers pink was a great opportunity to align with the Roy Hill’s initiative whilst delivering a fit-for-purpose conveyor solution.”
And so, CPS got to work!
“Because of our digitised manufacturing processes, we were able to capture the job for Roy Hill Port which was already in the system and update the live order with the design change to pink flingers.”
Over the years, CPS has invested in automated manufacturing processes at the Welshpool plant in WA, allowing for quick turnaround to customers across Australia. CPS manufactured and delivered the order of 250 rollers for Roy Hill Port within 21 days.
To further enhance the offering, rollers were installed by Fenner Conveyors’ field service team as soon as they arrived on site, making it a seamless process from start to finish.
“Because we are part of the Fenner Conveyors Group, we can work collaboratively on projects such as this. Fenner Conveyors’ mechanical technicians know our products and can mitigate any issues resulting from inadequate install.”
Throughout the orders for Roy Hill Port and Mine operations, CPS recognised what was important to the customer – their passions and challenges – and found a way to deliver; In-time, on-time, every time.
“Customers often tell us that our customer service delivery is flawless. Once they order with us and see the CPS difference, they say they have no reason to go elsewhere!”
All CPS roller orders moving forward for Roy Hill will be produced with pink flingers.
